HomeBlogBREAKING Influencer News: Amazon Live-Streaming, Google’s ShopLoop, TikTok Creator Fund & BrandConnect by YouTubeBREAKING Influencer News: Amazon Live-Streaming, Google’s ShopLoop, TikTok Creator Fund & BrandConnect by YouTube
You know that feeling you get when an unexpected nice-looking package arrives at your door? There’s really no hiding your childlike excitement as you rip open the box and literally plunge into your goodies – whee!Dancing star-eye emojis for days.
Excitement overload happening right now. Because we have some breaking news about some big things that are happening in the influencer universe folks. Big things that come with new opportunities, creative inspiration, and earning potential.
But before you fall off your chair, whip out your favorite notebook, and get ready to scribble down some epic ideas along the way.
With Amazon Live Creator, influencers can now create live-stream videos to engage with shoppers and promote products. And the showstopper is that these live-streams will feature shoppable products. Boom!
Yup, your viewers can add-to-cart in the middle of your live-action. With this game-changing feature, the e-commerce giant is bringing content consumption straight to its website – creating somewhat of a social media experience on the marketplace.
And yes fam, you’ll earn commissions on sales. Ka-ching!
Your streams will automatically appear on your storefront page and your followers will be notified through the Amazon app when you go live.
If you’re a rockstar and happen to climb up Amazon Live levels you’ll unlock additional placements of your content across the website plus higher commissions.
With the variety and diversity of products available on Amazon, this is a lucrative opportunity for influencers willing to explore their live-streaming talents.
And in order to qualify to join the program, you’ll need to be an influencer on YouTube, Instagram, Twitter, or Facebook. Your follower numbers and engagement metrics will be validated – so your numbers are important. But while they don’t necessarily specify the exact criteria, we have seen some influencers with <50k followers with Amazon storefronts.
Depending on the social media platform you choose to apply with, you’ll know straight away whether you qualify or not.
Once you’ve been approved for the program, download the Amazon Live Creator app and start streaming.
For more information about joining the Amazon Influencer Program, click here. And for more information about Amazon Live Creator, click here.
A day late and a dollar short, so hop onto this while it’s still fresh.
Wait, did Google just launch a “TikTok for e-commerce”?
Shut the front door!
Yes, they just did people.
I wish there was an emoji for this one. Epic mind-blown.
When video entertainment and e-commerce meet, ShopLoop is born. The future of online shopping?
Currently available on a mobile browser, ShopLoop presents a feed of rich short-form interactive video content of products promoted by influencers. Users can discover new stuff and get product info through the videos – ultimately to inspire purchases.
How It Works
Influencers simply create short product videos – these could be explainers or promos – captioned with product prices and epic titles. And, wait for it… Your affiliate links!
Displayed in a shop-style format, these posts are made to sell.
Like and save features are available on posts, although I don’t see any comment abilities. Commenting definitely has its place in creating credibility in e-commerce, so perhaps it’s in the pipeline.
Mirroring familiar TikTok features, ShopLoop users can follow you to keep up with your promos, or alternatively, your content can be discovered in the home feed or the various category feeds.
By the way, it helps to have a referral code from an existing ShopLoop creator to fast-track your application. So you may want to be friendly with a few creators to hustle for a referral code.
Provide any one or all of your social media profiles on YouTube, Instagram, Pinterest, or TikTok in your application. There’s no indication of specific criteria such as follower numbers, but judging by the videos already on the platform, I would assume that the quality of your video creation capabilities is an important factor.
You’ll also need to let them know if you’re willing to host live-streams. Not knowing if this is a make-or-break your application factor, perhaps it’s best to link up with an existing creator to find out about their experience.
Available niche categories currently include beauty, fashion, home & garden, arts & crafts, electronics, as well as toys & games.
So if you fall into any one of these, it’s your lucky day.
TikTok has just made a big move in the game. A $200M move. And just in case you thought that was massive, they’ve announced that they plan to grow the fund to $1billion over the next couple of years.
How It Works
What does this fund mean for influencers?
TikTok has acknowledged immensely talented creators that dedicate themselves to expressing video content through entertainment, humor, inspiration, and empathy on the platform. Viral videos have seen many creators build careers out of their creative talents through collaborations and partnerships. Proving that earning a living through creating on the platform is possible.
In an effort to support the livelihoods of dedicated TikTok creators, The TikTok Creator Fund will be distributed to award influencers with additional earnings for their time, dedication, and talent on the platform. Wow, right?
How To Qualify
TikTok will be rolling out more details about the application process in August 2020, but here’s what we know so far about eligibility:
The fund is open to US applicants.
Must be 18 years and above.
A minimum number of followers is required (specifics are yet to be disclosed).
Must be a consistent creator on the platform and must comply with their community guidelines.
For more info and latest news about how the TikTok Creator Fund can benefit you as an influencer, click here.
2020 sure is a big year for Google as they’re rolling out all these exciting new products. And with a growth of over 260% in collaboration deals on YouTube, it’s no surprise they’re paying a lot of attention in the influencer marketing space.
YouTubers, this goodie is especially for you.
Three years and some lessons after Google acquired the influencer marketing platform, FameBit, they’ve gone back to the drawing board to create BrandConnect.
Here’s what we know about BrandConnect criteria for creators:
Creators must be part of the YouTube Partner Program
Must be 18 years and above.
Available to US creators.
Minimum of 25,000 subscribers.
Must have no active community guideline strikes.
For more news and info on how a Youtube influencer can apply for BrandConnect, click here.
If you’re a dedicated YouTuber, this is definitely a program to signup for – and perhaps even educate prospective brands to show your expertise in the YouTube space.
Conclusion: Influencer Video Content is Breaking The Internet
And now for a round of donuts to all the video creators out there. Because news flash: influencer video content is breaking the internet.
Amazon has caught onto live-streaming trends with the launch of the Amazon Live Creator App, Google has dropped a massive game-changer with the entertaining video e-commerce platform ShopLoop, TikTok is supporting creators with the TikTok Creator Fund, and YouTube is driving authentic content campaigns with BrandConnect.
Live-streaming. Entertaining e-commerce. And most importantly, the value of influencers in the online space is ever-growing as we watch big business corporations invest in creator-driven growth strategies.
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